The animation explains the new OCR function Rabobank is implementing into their systems. This tool simplifies the data processes for all participating in the Wholesale & Rural sector.
Buro Barabas was asked by Rabobank to make a short animation for internal use to explain this new implementation. While at the studio I co-wrote the script, co-storyboarded, illustrated and also animated a little on this project.
Animation
Illustrations
Rabobank already has a very distinctive style identity that is very recognizable and established already. The challenge for us was to make this animation fit seamlessly within that style.
Although the style was already set, we had quite a lot of freedom with the concept. The text was rather technical and meticulously checked and checked again by Rabobank. So, to be able to play with the visuals to spice things up was great fun.